The Policy Radar offers detailed analyses of global vapour and novel tobacco market regulations with five-year forecasts. Covering e-cigarettes, heated tobacco, and nicotine pouches, it predicts ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Mercedes-Benz India announced an organizational change in its Sales & Marketing function effective from 1st August 2025. The luxury car manufacturer has now appointed Brendon Sissing as the Vice ...

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware ...

IO Interactive, the award-winning developer and publisher behind the globally-acclaimed HITMAN franchise, is proud to announce the promotion of Olivier Perbet to Chief Marketing and Revenue Officer ...

Advertising is one major component of promotion and entails using different channels -- television, radio, electronic, print and word-of-mouth -- to persuade potential consumers to buy products.

Commenting on his new role, Mohit Kalia, Senior VP – Sales and Marketing, HCBS Developments, said, “I am excited to join HCBS Developments at a time of strong growth and opportunity.

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

The reality is that most customer journeys involve multiple teams, each with different motivators and goals. Marketing seeks engagement and awareness metrics, whereas Sales pursues revenue targets.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

EY will make its sales pitch for Studio+ this month at the Cannes Lions International Festival of Creativity, the marketing industry’s most prominent annual gathering. Photo: Matthias Balk/Zuma ...

You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message ...