College sports entered an entirely new, and entirely unprecedented, era on July 1 when the House v. NCAA settlement finally ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

While NASCAR's demographics evolve and sports betting accelerates, online sportsbooks are taking the wheel, partnering with ...

WWE announced on Thursday that Maybelline New York will be its first official cosmetics partner as the company gets set to ...

The Department of Homeland Security (DHS) uncovered widespread instances of unaccompanied migrant children placed with ...

Eagle-eyed Pacers fans will notice a change in the team’s jerseys next season, specifically near the left shoulder. Last season, Indiana’s jerseys had a QR code ...

Icarus Football is celebrating the fifth Icarus Cup with a bevy of incredibly unique jersey designs. We pick our 12 favorites ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

WESTFIELD — Amelia Park Arena General Manager Billy Fellows is looking for more players and sponsors for the Arena’s first ...

On the newest episode of the Brand New World podcast, CFO Ryan Schaffer outlines Expensify’s winning strategy for a starring ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...