SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

The ROX concept features a sliding soft-top roof and a reconfigured rear section that serves as a pickup truck bed. The A-pillars have been redesigned with a structural aesthetic reminiscent of a ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...