Not long ago, Stellantis announced that Jeep, Universal Pictures, and Amblin Entertainment are set to continue their iconic partnership - which is completely expected. Thus, a co-branded marketing ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? To find out, Kitchen Cabinet Kings ...

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...