Apple wants to trademark the apple, as in the fruit. Here to tell us more about Apple's trademark battle is reporter Gabriela Galindo. Hey there. GABRIELA GALINDO: Hi. Hi, Mary Louise.

Why Fruit Union Suisse’s latest logo is a concern for the tech giant To celebrate the group's 100th year, Fruit Union Suisse revised the logo of a red apple with a white cross in 2011.

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association.. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

Apple’s quest to own the IP rights to something as universally generic as an actual piece of fruit speaks volumes to the company's sense of self-importance, and the assumption that because it ...