If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

“The agreement with the FDA on proteinuria as an appropriate primary endpoint for full marketing approval for DMX-200 in our phase 3 trial is an exceptional outcome, particularly given that DMX ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Accurate patient flow forecasting enables pharmaceutical companies to optimise drug development and production. This leads to more available therapies and, inevitably, reduced drug prices.