Key Takeaways WPP named Microsoft COO for Global Enterprise Cindy Rose to be its new CEO as the big ad agency focuses more on ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

New Nevada law regulates Artificial Intelligence used in campaign ads--such ads must disclose AI was used to create them ...

The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could ...

Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

The European Union has released a code of practice on general purpose artificial intelligence to help thousands of businesses ...