News

WPP Names New CEO as Ad Giant Looks to AI Growth
Key Takeaways WPP named Microsoft COO for Global Enterprise Cindy Rose to be its new CEO as the big ad agency focuses more on ...
Google to bring ads to AI Overviews in India later this year; unveils AI-powered marketing tools
Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.
Artificial Intelligence in campaign ads
New Nevada law regulates Artificial Intelligence used in campaign ads--such ads must disclose AI was used to create them ...
Artificial intelligence is the ‘vibe check’ advertising has long needed
Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...
Google bringing ads to AI Overviews in India, alongside new AI-driven marketing tools
The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...
Ad Agencies’ Low Growth Will Drag On as They Adjust to Era of AI, Barclays Says
The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could ...