Block Party When you're online, you have the ability to block those annoying ads that pop up and clutter up your screen, but ...

A software engineer on X has built an augmented reality app for Snap's Spectacles, using Google's Gemini AI to identify ...

Haptics improvements to Army simulation training makes virtual environments feel more realistic. Simulation doesn’t replace ...

Virtual reality has changed the world in more ways than one. The concept first emerged in science fiction, so how has it ...

InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's planning council is using AR to give communities a look at new infrastructure ...

Hopefully between that and the debut event being wedding-themed, there's enough fanservice to take your mind off the ...

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

However, those who use and support this kind of phrase-making likely believe the opposite -- that “augmenting” reality makes it more real, not less. That seems to be the position taken by local TV ...

Annoyed by billboards and banners on buildings? Now there is an ad blocker that will hide them. At least, it will try to.

Built for Snap’s fifth-generation AR glasses (Snap Spectacles), the prototype uses Google’s Gemini AI to identify branded ...

While VR has long vied loudly for attention, AR is creeping into our lives to stay – on the back of mixed reality and smart ...