The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.

The seizure of two containers last October, loaded with counterfeit jerseys allegedly representing major Tanzanian football ...

Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its ...

The Jaipur Polo team has announced AU Small Finance Bank as their official banking partner. This collaboration aims to ...

Introduction Relive the unforgettable thrill of the Dodgers’ 2024 World Series victory with the 2024 Los Angeles Dodgers ...

A game-worn Michael Jordan jersey from the Chicago Bulls' 1996-97 season has sold for $4.68 million via Sotheby's. The Bulls ...

The German luxury automaker wouldn’t seem like a natural partner to a growing golf fashion brand, but the inspiring principle ...

According to a memo seen by WWD, New Guards Group has received a termination notice from Authentic Brands Group regarding its license to distribute Reebok clothing and footwear in Europe.

It’s not just about plastering your logo on jerseys or stadiums ... the key is to create authentic touchpoints that fans will remember. Collaborate closely with the sports entity to align your brand ...

NIKE, Inc. (NYSE: NKE) today announced changes in its Senior Leadership Team (SLT), positioning the company for continued growth and success with a fo ...

Aussie soccer fans, are picking up a passion for hand-me-down jerseys, fuelled by nostalgia and the vintage fashion trend.