While visual design and backend technology are good e-commerce investments, as a B2B technology executive with over 15 years of experience, I’ve learned that mapping the B2B buyer’s user ...

I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...

Doing so will drive pipeline and revenue, securing the future relevance of marketing in the evolving B2B landscape. More Resources on the Buyer Journey and Marketing's Role. The New Customer Journey: ...

Since B2B journeys usually involve multiple personas, you certainly can incorporate multiple personas into your journey mapping work. But your approach must be deliberate and methodical.

The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges come new opportunities to connect, convince, and convert.

Much like the way to Mordor, the B2B customer experience journey isn’t as straightforward as one might think. A one-size-fits-all approach simply doesn’t work anymore, and there are various obstacles ...

The event, which has a particular focus on mapping the new B2B human journey, will let attendees examine the criteria required for brands to create a truly engaging B2B journey, from the first ...

Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO. The post B2B SaaS SEO: Mapping your keywords to the customer journey ...