It’s because the buyers of B2B software take notoriously complex paths to purchase. This infographic from cleverbridge describes this path, and how websites are complementing offline selling ...

What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices. "Creating collateral is a top priority for ...

Every week it seems marketers are bombarded with new – often conflicting – facts and figures about B2B buyers. From the amount of time they spend researching products online before making a purchase ...

This handy infographic from AMaqsood is packed full of product-launch wisdom and organized into a tidy checklist you can keep at hand to review (again and again and again) as you prepare to launch.

ProcessUnity today introduced a visual guide to help benefit plan providers understand where they rank in product and service offer management proficiency. Available here, the infographic outlines ...