Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Recessions are defined by reduced spending. First, consumers ...

principle 2: tailor metrics to specific marketing activities It’s essential to apply distinct metrics to demand creation and demand capture. For demand creation, focus on the quantity of new ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February ...

B2B Marketing and Blue Sheep are offering a B2B brand the opportunity to transform its marketing activity, providing access to £250,000 worth of data and customer insight marketing services. The ...

B2B influencers have become all the rage in influencer marketing, with 75% of B2B businesses already using them in their campaigns, according to a new study from the ad agency Ogilvy.

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

Trend #3: Augmented Reality and 3D Models Are Changing the Face of B2B As reported by ARtillery Intelligence , there were almost 600 million active AR devices in 2020, and that number is expected ...

An icon in the shape of a lightning bolt. Impact Link. Save Saved Read in app ... Here's how LinkedIn plans to build a $1 billion B2B marketing business by 2017: Business Insider ...