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Ladies do you ever find standard pens just a little too manly? You're in luck there's a new brand of pen just for women. "Finally!" is the cry from reviewers of the BIC for Her pens on Amazon.
Some cheeky Amazon UK customers have posted hilarious fake reviews of Bic's "For Her" ink pens. We've gathered our favorite 15 reviews here.
Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC ...
Bic's new pens for women spark laughter and criticism, raising questions about marketing strategies.
Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right ...
Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen ...
In 2011, a Jezebel article introduced the Internet to the Hindenburg of marketing that is Bic for Her, a just-for-gals pen brand that was roundly and rightly mocked for condescending to women ...
The outrage over new BiC For Her is misplaced - in fact, we need MORE small, pink things, says Rosie Mullender ...
I heard about your pens, specifically branded for women, a while ago. Before I spend my woman money on the pink and purple pens you have labeled "For Her," I have a few questions: 1.
Bic for Her Pens cost up to 70 percent more than Bic's identical non-gendered pens. The only difference between Bic for Her and regular Bic pens is that they're pink or purple, and come in a ...