Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads ...

Additionally, another key point from the study shows that in-app ads perform much better than ads on the mobile Web as well, with 0.58% for apps vs 0.23% for mobile Web.

The Advantages of Online Banner Ads. Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition.

In the mid-1990s, Remington Arms settled a class action lawsuit over allegedly defective shotgun barrels, issuing $17.5 million in checks to some 477,000 owners of more than 820,000 12-gauge shotguns.

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...