Here’s an example of a video banner ad for interior design services: Source. 4. Interactive Banner Ads. Interactive banner ads often feature clickable elements, hover effects or interactive games.

Internet banner ads, however prevalent, are easy for consumers to ignore. A 2010 study showed that as many as 43 percent of Internet users ignore banner ads -- a phenomenon called "banner blindness." ...

Online Advertising Examples. ... Because page visitors often don't click on banner ads, make sure you have a valuable message on the banner to get value from the ad even if people don't click.

Banner ads require great attention to detail to get it right. The difference between a banner ad that drives clicks, traffic and leads to a website and one that doesn’t is often marginal at best.

In the world of mobile advertising, banner ads are the staple. They are the most prevalent ad unit offered by every publisher, network, exchange and affiliate. Because of their ubiquity, banner ...

The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.