In an excerpt from Alan Sepinwall's new book, 'Saul Goodman v. Jimmy McGill,' series co-creator Peter Gould talks Odenkirk's ...

This line, which initially seemed like a throwaway comment, turned into a central element of Better Call Saul. However, Saul's destiny wasn't always a Cinnabon. Peter Gould, writer of Breaking Bad ...

Gene’s introduction in Better Call Saul’s series premiere was an immediate callback to Breaking Bad, which set up Bob Odenkirk’s character managing an Omaha Cinnabon. But I was shocked to ...