A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

While many businesses pour money into attracting visitors to their websites, it’s surprising to see that around 70.19% of ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Bing Search API v7 The Bing Search APIs add intelligent search to your app, combing hundreds of billions of webpages, images, videos, and news to provide relevant results with no ads. The results can ...

Accurate estimation of the click-through rate (CTR) in sponsored ads significantly impacts the user search experience and businesses’ revenue, even 0.1% of accuracy improvement would yield greater ...

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads ...

Late last year, Verizon Communications got an unusual message from a media company that wanted its business: Spend your ad dollars with us or we’ll see you in court. The threat came from X, the ...

Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document that says "PubHub will no longer be ...