With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and ...

At a high level, Snowflake and Acxiom want to meet brands’ expansive data needs and address challenges around enabling security and compliance, real-time insights, precise audience segmentation ...

Snowflake and Acxiom have announced plans to build and deploy a marketing function powered by artificial intelligence (AI) and built natively in the cloud, per details shared with Marketing Dive. The ...