1,200 people joined DialUp’s weekly tarot nights in 2019. Attendance surged in 2020. Baskin attributes tarot’s rapid expansion to uncertain times—alongside the rise of TikTok and Instagram Live.

Tarot cards don't just tell the future. ... And here is the one-eyed merchant, and this card, Which is blank, is something he carries on his back, Which I am forbidden to see.