Should autonomous sensory meridian responses (ASMR) be included in advertising? It is debatable whether it fosters a ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine ...

Introduction: Businesses’ digital marketing strategies have been transformed by AI, or artificial intelligence. It has improved the efficacy of advertising strategies and altered how businesses ...

If you have a blog, it is one of the more popular and profitable ... Most type of marketing have specific methods of payback, such as pay-per-click, or pay-per-view ads. However, affiliate marketing ...

The recent IAB NewFronts and TV Upfronts events offer news advertising teams lessons in AI-powered automation, portfolio ...

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

With click-through rates in traditional online advertising dropping, inexpensive blog click-throughs are as high as 5%. Blogs provide advertisers an excellent opportunity to reach a devoted audience ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

With advertising expected to make up ~55% of total E&M industry growth over the upcoming 5 years, PwC believes that it will become a more important part of companies’ business models.

The ad is part of a 360-degree marketing campaign that will run across TV, OOH, and social media in the UK and the US. The holiday campaign builds upon the brand’s gifting strategy launched earlier ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?