For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for ...

This is a great example of how personal brand logos can be both timeless and fun. It's a nod to his quirky sense of style, hits on a particular feature that his audience associates with him, and ...

Over time Morton Salt has redesigned their beloved Morton’s Salt Girl. The newest version of the logo is modern while maintaining a nostalgic connection to the brand’s origins. Image Credit ...

Time for a makeover. America has hundreds of instantly identifiable logos that have stood the test of time. For example, Coca-Cola’s logo has used the same loopy script since 1886 and John Deere ...

Federal Express shortened itself to FedEx in 1994, and J.C. Penney’s brand overhaul last year nixed most of the name, with the logo just featuring a pair of squares and the letters “jcp.” ...

In fact, the brand used the name “The Two Horse Brand’ until 1928, when Levi Strauss officially trademarked the Levi’s name. Levi’s employed roughly 16,000 employees worldwide as of last year.

That, too, was an archival reference — this time, to the original logo for the brand’s ready-to-wear collection, Saint Laurent Rive Gauche, started in 1966.

Walmart has updated its logo for the first time in 20 years — and the internet has some thoughts. The retailer describes the new look as "a comprehensive brand refresh that reflects its evolution." ...