Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive customer engagement.

But selling (and messaging) and marketing (and positioning) are not simply personal and nonpersonal versions of the same endeavor. In a classic sense, positioning is the place you want your brand to ...

Brand Positioning Access of our Brand Positioning Marketing Resources here. Select any of the popular topics below to narrow your search.

Research links back sleeping to increased Alzheimer's risk. Discover 4 ways your sleep position impacts brain health and simple changes to protect your memory.

“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

New research reveals the link between sleep positions and neurodegenerative diseases. Discover how sleeping position could risk your brain health.

Now might be the optimal time for brands aiming to gain a competitive edge in customer loyalty to explore neuromarketing for their loyalty programs.

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025?

The heart of the brand: Emotional intelligence in brand positioning EI refers to the ability to understand, use, and manage your own emotions in positive ways to achieve your goals. When applied ...

Make your brand model clear and keep repeating its key principle, if you want to ensure it survives the endless reinterpretations of your brief.

The brand is stripping away most of its graphic tees—strategically positioning them at Brain Dead Studios or events—and reducing the overall amount of clothes to the bare minimum.