A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Learn About Logos, Lockups & Seals. Design Elements. Combined with a logo system, our specific colors, fonts, iconography and other design elements work together to create a unique and recognizable ...

The Green Party's new logo is an emoji. The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election.

Walmart (WMT) introduces new branding, which the retailer describes as an "updated look and feel." Catalysts Co-Host Seana Smith joins Wealth Host Brad Smith to take a look at the new logo and ...

If you're brand-new to logo design (or you need a simple logo fast), it may be worth exploring logo generators. These will build a logo based on key information about your business.

Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating ...