People assume that just adding a celeb's name to a brand is an easy way to make money. But there's much more to it than that.

How do you use your personal brand to attract new opportunities and collaborations? We asked industry experts to share the ...

In recent years, brand portfolio simplification has increased across many sectors, including energy, technology, and even waste management. However, most corporate groups simply don’t have the scale ...

Anta's diverse multibrand portfolio, spanning from mass-market to ultra-premium segments, equips the company to buffer against challenges, such as fashion missteps or economic downturns, which may ...

LVMH has dominated in luxury fashion, with only Hermès rivaling its strong brand portfolio performance and market share gains. See why LVMHF stock is a Hold.

As Stellantis chairman John Elkann interviews CEO candidates, deciding how many of the automaker's 14 brands have a viable future is a significant priority.

Master Brand vs. Sub-Branding and Portfolio Branding Master branding is part of a branding architecture landscape that also includes sub-branding and portfolio branding.

Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 crore, marking its ...

We've compiled a list of the 10 best portfolio website examples to help you create a compelling portfolio that resonates with your target audience.

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a branding exercise, not a policy contest.