When a brand identity is integrated into your organization’s design, and leadership teams are committed to recognizing how their own behaviors and personal brand represent their organization ...

Rethink won in the Brand Identity category at The Drum Awards for Design for its work with the Association of Registered Graphic Designers. Here’s the award-winning case study.

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Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual ...

Luton Airport’s identity . ico Design was tasked with creating a new brand identity for Luton Airport a few years ago.

Graphic design is used in everything from branding and identity, books and magazines, advertising, packaging, web and interface design, motion graphics, and just about everything in between. A graphic ...

Design is the basis of brand identity Establishing a consistent brand identity means your customers have no problem recognizing your brand. Your business logo is just one element of your brand ...

Last year’s edition, set in Malmö, Sweden, was inspired by the Northern Lights, while the 2023 contest, staged in Liverpool, England in lieu of Ukraine due to the Russian invasion, was a fusion of ...

Visual Identity Standards. The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of ...

A unified brand strategy should weave together the strongest aspects of each brand’s design language and narrative, crafting a cohesive story that respects both legacies while propelling the ...

Lego evolves brand identity, launching first full set of design elements ... global head of design at Our Lego Agency. “Our new brand DNA reflects what is important for the Lego brand.