In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. Newsletters Amazon Prime Day Share a News Tip Featured ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

As marketing continues to evolve, I believe the strategic use of branded swag will remain a valuable tool for companies seeking to engage their target audiences and build lasting brand loyalty.

Fashion logo analysis of Gucci. Gucci is a brand that truly rose to success by aiming for aspiration. Guccio Gucci started his career in the 1920s working at upscale hotels, where he was inspired ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Branding is the deployment of the strategic plan for your brand so that you ensure your audience perceives your business as you intend. Identity. The sensory elements used to identify a brand, ...

15 Popular Brand Logos That May Soon Disappear. ... these brands have committed to changing various parts of their logos, packaging, names, and marketing strategies to eliminate cultural ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Looka is an AI-driven design tool that specialises in logo creation and branding, letting ...

The logo, which was designed by Shepherd alum Tory Orr ‘20, features the iconic McMurran Hall clock tower. Orr is currently working in Shepherd's Division of Communications and Marketing as a ...

Daryl Richard, Marist University vice president of Communications and Marketing said it's been "quite a while" since any logo changes have been made. "The branding started a little over 18 months ...

The sesquicentennial logo and the new city logo are the same, except the former includes the phrase "Celebrating 150 years and growing" curved around the foliage of the Council Tree.