In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The logo, which was designed by Shepherd alum Tory Orr ‘20, features the iconic McMurran Hall clock tower. Orr is currently working in Shepherd's Division of Communications and Marketing as a ...

These companies have huge design and marketing budgets. Every tweak and every decision made with relation to their logo and their brand is agonised over in excruciating detail.

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

In today’s competitive market, a strong and distinctive logo is essential for any business aiming to make a lasting ...

Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of ...

On Wednesday, Jan. 29, Marist University celebrated their official designation change, along with a new logo and commercial. Here's what to know.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Looka is an AI-driven design tool that specialises in logo creation and branding, letting users generate logos based on their preferences and offering customization options to refine designs.