Sometimes less is more. This is the case with the logo you’ll see on any Mercedes-Benz car. It’s only a circle with a triangle inside, but you can’t miss any of them when a car drives by you.

Brands like Apple and Mercedes-Benz have logos that have evolved over time but still maintain a sense of continuity and connection to the brand’s history and values. 3. Difficulty in reproducing ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.