Bugatti is getting a brand new look. This week, the French marque revealed plans for a daring rebrand, which is intended to prepare the company for projects outside the automotive realm. Though ...

We recently saw British luxury automaker Aston Martin reveal its new logo for a new era, and now it's Bugatti's turn to reimagine its corporate identity. The Molsheim-based automaker says that "as ...

Bugatti released computer-generated images of four Divo configurations commissioned by customers to illustrate the wide range of possibilities.

The luxury automotive brand reveals plans to expand its empire with a daring new rebrand - including a new logo.

Made famous by its record-setting hypercars, Bugatti is taking a hyper-luxury approach in its quest to become more than just a car company.

Volkswagen solved its Bugatti problem by merging the French carmaker with Croatia-based Rimac. Both companies will face the regulatory challenges of the 2020s ...

He was the one who replaced the Bugatti logo with a prancing elephant statuette to advertise his circus. Spiessert was hauling elephants with the Bugatti Type 57.

Bugatti is getting a brand new look. This week, the French marque revealed plans for a daring rebrand, which is intended to prepare the company for projects outside the automotive realm. Though ...

“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...

The centerpiece of the rebrand is new logo, a sleek cipher of its founder Ettore Bugatti’s initials. This logo is not expected to replace the red oval badge commonly installed on the grilles of its ...

“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...

“Bugatti’s new corporate identity and corporate design encapsulate the iconic heritage of the brand, giving room to its unique elements, such as the ‘EB’ logo, while at the same time opening the brand ...