As someone who transitioned from the Marine Corps with zero contacts in the industry, I can attest to the impact social media ...

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

It's personal. It's emotional. Here's what a brand really does To develop a brand, you need to understand how it works and what it does. You need to separate your brand from your product, and think of ...

“Mission-driven” has become a buzzword. Every brand wants to have a purpose. But for mission to matter strategically, it has to do more than decorate your packaging or animate your social feed.

In the extreme case, your brand image might not only be skewed from its identity but also adopted or "hijacked" by totally unintended market segments. Imagine that you decide to throw a formal party ...

Table of Contents If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows ...

Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

Lavendaire outlines 5 steps to confidently build your personal brand. Paul Simon cancels concerts to undergo emergency ...

Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...