As someone who transitioned from the Marine Corps with zero contacts in the industry, I can attest to the impact social media ...

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Over a decade with early-stage teams taught me that the story you share outside the building can shift everything inside it.

It's personal. It's emotional. Here's what a brand really does To develop a brand, you need to understand how it works and what it does. You need to separate your brand from your product, and think of ...

“Mission-driven” has become a buzzword. Every brand wants to have a purpose. But for mission to matter strategically, it has to do more than decorate your packaging or animate your social feed.

How to Make Your Own Products to Sell & Distribute. Creating and distributing your own product is both exciting and challenging. While coming up with your product is the first step in opening your ...

The store features the Lego brand’s original building kits and its popular build-your-own hero area where customers can make themselves or someone they know into a Lego hero minifigure, Jacob ...

In the extreme case, your brand image might not only be skewed from its identity but also adopted or "hijacked" by totally unintended market segments. Imagine that you decide to throw a formal party ...

SOMETIMES it’s OK to doff your cap and admit your own shortcomings. And so it’s time to say that, of all the working-class ...

Table of Contents If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows ...