The Build-A-Bear social media team regularly has some fun with Axolotl, crafting clever holiday and seasonal posts based around the little critter's adorable, smiling face and miniature stature.

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Children can dress plush axolotls from Build-A-Bear Workshop in holiday finery, or decorate their binders with bedazzled axolotl stickers from Pipsticks.

Axolotls have been a best seller at Build-A-Bear since the first one debuted in 2021. The newest addition to the axolotl collection “has soft lavender fur, fuzzy gills and charmingly cute smile.” ...

Last month, Squishmallows’ parent company, California-based Kelly Toys Holdings and its affiliated companies, sued Build-A-Bear and other plush toy retailers over alleged infringement of its ...

For the first time, Build-A-Bear is launching an alpaca plush, plus a new axolotl plush in a fun lavender color as an expansion of its widely popular axolotl collection.

At Build-A-Bear, John says, her team solicits feedback from in-person shoppers and closely monitors social media trends so they can jump on the next popular animal quickly.

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Build-A-Bear Workshop, a stuffed animal store chain, has announced a new teddy bear modeled after the drag queen celebrity RuPaul.

Build-A-Bear's Spring Green Frog, introduced in 2020, was an immediate hit thanks to videos posted by customers. It remains popular, with nearly 2 million sold, John said.