CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...

Kofluence, India's India's leading Ad-Tech influencer marketing platform, is proud to unveil the latest edition of its flagship annual publication, Decoding Influence: The 2025 Influencer Marketing ...

Let’s be honest—most businesses think they’re targeting the right customer. But thinking it and proving it are two very ...

Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at ...

Carnival Cruise Line has unveiled “ Funnel Faves,” a new campaign built around the belief that travel advisors are at the heart of great vacations. The new campaign’s launch coincides with ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...