Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

The luxury sports car manufacturer commits to direct-to-fan connection, signaling a long-term investment in emotional equity.

Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

Agencies and small businesses worldwide can now access GoHighLevel’s comprehensive CRM and marketing automation platform with a risk-free, 30-day free trial. NM, UNITED STATES, July 5, 2025 ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Ultimately, however, what may make Lovesac enticing is its valuation. At current share prices near $19, Lovesac trades at a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Michael Drake worked for the Atlanta Hawks and NFL's Falcons before he became CEO of Clemson's revenue-generating arm to ...