Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs and ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing ...

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.