Using more than three colors can become expensive when reproducing a logo on letterhead, business cards and elsewhere, so it's best to stick with three or fewer that will best emphasize your ...

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

The Logo Company studied the colors of the logos of a handful of companies colors and the feelings they represent. Red, they said, is exciting, bold and youthful. Orange is friendly, cheerful and ...

Shape and color your logo in a way that is memorable. For example, if you serve hamburgers, make the bun brighter than the leaf of lettuce or the slice of tomato or have the patty look more ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...