There is clear evidence that technological change will be insufficient to meet UK and global climate goals on its own, leaving a vital role for consumer and business behaviour change. Indeed, most ...

Consumer habits in Nigeria are changing rapidly as the country adapts to new economic realities and technological advancements. Trends transforming consumer behaviour in Nigeria D Damilare ...

Key Takeaways Consumer behavior is influenced by psychological, social, personal, cultural, economic, and technological factors. Emotional and rational thinking play roles in buying decisions, with ...

Demand for an inferior good drops when incomes rise and people prefer to buy more expensive, substitute items. The term refers to affordability, not quality.

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a period of economic hardship.

23,000 consumers were surveyed across 30 countries, including here in Ireland. It found that 62% of Irish households, and 55% of global households are extremely concerned about the cost of living.

The shift from human agents to AI-based conversational agents is a significant transition in consumer behavior. Chia-Ying Li and Jin-Ting Zhang explored this switch in 2023 and identified several ...

According to the Ernst & Young survey, 59 per cent of consumers visit stores to see, touch and try items before buying, and 57 per cent prefer in-store shopping to avoid shipping hassles.

Additionally, 70% of consumers believe influencer marketing plays a vital role in impacting their buying behaviour, while only 30% believe the contrary.

As the UK’s consumer champion, Which? is committed to supporting consumers in the transition to net zero by providing them with the information and advice they need and working with business and ...