A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

I would like to talk about your writing. I specifically mean the writing that you do for work. Your writing is probably ...

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other ...

Your landing page is the digital front door to your product, service, or offer. It’s where clicks turn into conversions—or get lost forever. Whether you’re driving traffic through email campaigns, ...

After your headline, your call to action (CTA) is the most important element on your landing page. If visitors don’t click, you don’t get a lead. It’s that simple.