How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

An all-new single-make racing series is joining the JK Tyre National Racing Championship this year. Called Levitas Cup, the ...

Sunset Lake CBD, a farmer-owned hemp company in South Hero, is proud to announce a partnership with Jazz Legend Racing (Jay, ...

On the newest episode of the Brand New World podcast, CFO Ryan Schaffer outlines Expensify’s winning strategy for a starring ...

The Chicago Street race champ talks about the time he almost left racing, how he's working to get better at non-road courses ...

The brand has partnered with Le Mans Classic since 2002, with founders Richard Mille and Dominique Guenat getting behind the ...

OpenAI's logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

At last, the 2025 Festival of Speed is underway, and with it we can fully reveal this year’s Central Feature. Celebrating ...

The Hyundai IONIQ 5 XRT has been awarded Best U.S.-Built Sports Vehicle by American Cars And Racing for its rugged capability ...

Renowned German brands Stowa and ABT Sportsline teamed up for a watch to celebrate the 24 Hours of the Nürburgring race.