How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Lancia showed off the Ypsilon HF Racing with an elephant livery that might be the cutest racing livery of all time.

An all-new single-make racing series is joining the JK Tyre National Racing Championship this year. Called Levitas Cup, the ...

Sunset Lake CBD, a farmer-owned hemp company in South Hero, is proud to announce a partnership with Jazz Legend Racing (Jay, ...

Following his collaboration with Trapstar, Nigerian-British artist Olaolu Slawn is hitting the race track with Red Bull’s ...

The brand has partnered with Le Mans Classic since 2002, with founders Richard Mille and Dominique Guenat getting behind the ...

OpenAI's logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

The Hyundai IONIQ 5 XRT has been awarded Best U.S.-Built Sports Vehicle by American Cars And Racing for its rugged capability ...

Hyundai's IONIQ 5 XRT has been named the Best U.S.- Built Sports Vehicle of the Year by American Cars And Racing (ACAR). The ...

Mercedes has unveiled new race overalls for its drivers Andrea Kimi Antonelli and George Russell for the British GP.