Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Starbucks has launched its holiday menu, featuring a new trio of Cran-Merry Orange Refreshers alongside beloved classics like the Peppermint Mocha and Caramel B

Starbucks has launched its holiday menu, which features winter classics as well as new refreshers and food items. See the full menu.