T he Chevrolet Corvette’s history dates back to the early 1950s, when GM design boss Harley Earl decided it was time to take ...

Here you can see the nose logo for a 1963–1964 Corvette that incorporated all the standard design elements, such as the V, flags, and tri-bar. Simpler Is Better, Mostly ...

The fleur-de-lis, meanwhile, returns near the Chevy logo, albeit in a slightly different ... The fleur-de-lis is also present, but with a slightly different design over the C5’s logo. Corvette ...

Louis Chevrolet's fleur-de-lis was dropped, and the flags switched places. Unlike previous generations, this design remained largely untouched for the entirety of the C4 Corvette's life. C5 Corvette ...

DETROIT - Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands.

The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper ...

After rebadging the Baojun 530 and 510 as the new Chevy Captiva and Groove, SGMW is currently testing an upcoming Wuling global vehicle that has just been captured bearing the Chevy logo.

The ad was for a coal company, and featured a slanted, cross-like design as its logo. Kaufmann suggests that Durant might have seen the same ad printed in the newspaper he read in 1912.

It’s arguably one of the most recognized automotive logos in the world, yet the actual origins of Chevrolet‘s infamous ‘Bowtie’ remain shrouded in mystery.For many years, the official line ...