New Buick Tri-Shield Logo Apparently Leaked, Shown Inside Upcoming EV. Buick is going electric, and a new trademarked brand badge suggests the automaker will overhaul its visual identity.

When the school was founded in 1957, the original logo featured wavy lines with a circle, said university president Dr. Samuel Stanley Jr. "It was redone in the mid-90s into the three balls," he said.

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

Early in the story, Eggers describes the Every logo: “It was three waves crashing around a perfect circle, and hinted at the flow of water, the bursting of new ideas, of interconnectivity, at ...