Jannik Sinner clinched his first Wimbledon title on Sunday in a clean, all-white Nike kit punctuated by the GP Challenge 1 ...

British ultra-luxe brand Bentley is teasing its first-ever EV with a new concept car inspired by the iconic 1930 "Blue Train" Speed Six.

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.