The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a ...

Following the success of its rebrand for Atlantic Records last year, Explorers Club Studio has partnered with Coca-Cola ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of ...