The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a ...

Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Following the success of its rebrand for Atlantic Records last year, Explorers Club Studio has partnered with Coca-Cola ...