Jefferies analysts said Lululemon is straying further away from its yoga roots with designs similar to generic apparel brands ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

New research by print company Solopress has revealed the best-performing colors for business logos within the food, drink, fashion, finance, and tech industries.

Apple is expected to unveil the new iPhone 17 series, and it seems the iPhone 17 Air marketing color just leaked.

What Colors Really Mean in Company Logos (Infographic) The psychology of color… plus some cool information about the cost of logos and the value of brands. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

A company can use the color schemes of logos to help develop an emotional tie to a product or brand. One company selling juice might use orange to evoke happy feelings about vacations in the ...

Logos that use these colors want people to know that they have a reputation. Using bright colors won’t convey the exclusivity these brands are hoping for. This includes logos including ABC, The ...

The logo will not feature any Native-American imagery but fans will have the same colors-scheme on their apparel that they are used to. Pressure Continues to Mount for Name Change ...