At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The second soft drink the Coca-Cola Company introduced was Fanta Orange, which came to Naples, Italy, in 1955. Fanta hit U.S. shelves in 1960, a year before Sprite came out.

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

The rally featured similar rhetoric to other anti-ICE and anti-oligarchy protests that have popped up around the Bay Area ...

Sometimes food perfection hides in plain sight, and that’s exactly the case with the legendary apple fritters at Baker’s Pride Bakery in Savannah, Georgia. While tourists flock to the city’s famous ...

The Heart of Ohio Antique Center isn’t just another dusty collection of yesteryear’s castoffs – it’s the Disneyland of ...

Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of ...

Walt Disney World is one of two locations offering exclusive Star Wars-themed Coca-Cola bottles as part of a new global ...

Coca Cola stock price quote NYSE: KO stock, historical charts, related news, stock analyst insights and more to help you make the right investing decisions.

This brilliant Star Wars and Coca-Cola collaboration is celebrating some of the galaxy far, far away's best characters and ...

The plaintiffs are arguing that companies and/or their trade associations should not be allowed to speak about their environmental successes or aspirations because consumers might be deceived to ...