As soon as June begins, the internet blooms in rainbow colors: Instagram profiles of major brands suddenly display rainbow logos, commercials celebrate diversity, and fashion houses launch limited ...

Some major brands withdrew or scaled back their support for Pride events across the nation.

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast corporate names, storefronts on parade routes are adorned with rainbows ...

Of 344 companies that used rainbow logos in 2023, 61% did so again in 2024, and only 46% of those continued the practice in 2025. MORE FOR YOU.

In 2023, 10 of the top 50 Fortune 500 companies updated their X logos for Pride Month. This year, none of those 10 companies has a rainbow logo.

Trump is going after LGBTQ rights and big companies have responded by shunning Pride Month. After years of showy tributes and accusations of ‘rainbow-washing’, US companies are shrinking back ...

Members and coalitions within the LGBTQIA+ community organise back to back events to celebrate Pride Month. Corporates too ...

And it’s not just about trimmed marketing budgets—it’s about what really matters to these companies when things get uncomfortable. For a while, it seemed like every major brand was on board with Pride ...

Google’s been going with a rainbow-colored logo since basically day one, and back in 2015 we saw the company bring that same kind of palette to its blue “g” logo, swapping lower- for upper ...

Every June, national brands celebrate Pride Month with colorful displays of solidarity. This year, expect fewer rainbow logos and less corporate revelry. “Normally this time of year, our company ...